Service News 29.01.2026 | Design meets Excellence: Premium design meets elite sporting performance
29.01.2026 | Design meets Excellence: Premium design meets elite sporting performance
-
“The sponsoring also gives Duravit the opportunity to present itself as a premium brand in a demanding, sports-oriented setting,” said Stephan Tahy, CEO of Duravit. (Image source: Duravit AG)
• Reinforcing the international commitment to women’s tennis
• Visible presence in one of the world’s most renowned tennis events
When the world’s best female tennis players take to the clay courts in Stuttgart, the Porsche Tennis Grand Prix becomes a stage for energy and emotion. This year Duravit is unveiled as a new official main partner alongside the world’s elite tennis players and the iconic sports car. This is a clear signal from the designer bathroom company and further expands its commitment to world women’s tennis.
“I’m thrilled that we’re part of this unique tournament that brings together elite international athletes, fans, and partners. The sponsoring also gives Duravit the opportunity to present itself as a premium brand in a demanding, sports-oriented setting,” said Stephan Tahy, CEO of Duravit.
Magnet for the elite of women’s world tennis
From April 11 to 19, 2026 the Porsche Arena in Stuttgart will host world-class tennis. The Porsche Tennis Grand Prix is one of the most prestigious women’s tournaments of the WTA Tour and boasts a rich tradition. Since 1978, the WTA-500 event has been a by-word for world-class tennis with a host of top stars – regularly including several players with a top-ten ranking – and a unique brand experience.
“We’re delighted to have acquired Duravit as a new main partner for the Porsche Tennis Grand Prix – this is a perfect fit for our event and really enhances the tennis experience. Duravit represents established tradition, exacting precision, and premium quality – values that are closely aligned with elite sport,” said tournament director Markus Günthardt.
The next step in international elite sport
Last year Duravit announced its partnership with the Ukrainian tennis player Marta Kostyuk who boosted her world ranking from 26 to 20 by reaching the final in Brisbane at the start of the season.
Marta Kostyuk said about this: “The Porsche Tennis Grand Prix means a lot to me in sporting terms. The tournament is a key building block in my preparation for the French Open. At the same time, I’m impressed by the incredibly strong field every year. With almost all of the top-ten players in one place, the standard is unprecedented. So I’m all the more thrilled to see the strong, visible presence of my new sponsors at this tournament.”
